Bernard Timberg’s book, Television Talk, appears at a particularly significant moment in the history of talk shows and, equally importantly, in the history of television. It also appears as part of a significant development in the field of television studies, a development marking and marked by changes in themedium and the social relations it fosters and to which it responds

As this work makes clear, however, even as those changes occur, the talk show remains a fundamental feature within any economic, social , and cultural formation of television. This long reliance on the form results in part, as Timberg points out, from its status as an efficient and effective commodity. It is relatively cheap to produce. It is often extremely profitable when successful. And those successes need not, in most cases, rely on securing a ‘‘mass’’ audience. Almost always presented to a specific portion of the total viewing public—families shuttling through morning routines, ‘‘housewives’’ during the day, ‘‘hip’’ younger viewers in late-night fringe hours—the talk show, like the game or quiz show, can become a profitable staple of televisual entertainment and interaction within its specific niche.m



Click the image below to see the full text of the book


سلامدفتر مطالعات و  برنامه ریزی رسانه cjt